There are many marketing companies in Pakistan, fighting to steal the limelight and stand out from the competition. Their main goals? To attract as many clients as possible and to retain the existing ones. From generating new leads to fast-tracking and improving your basic marketing services, there are a lot of things that can determine the success or failure of a marketing agency.
The boom of businesses in Pakistan isn’t just being experienced in the marketing sector but in others as well. This means more competition across different industries. More competition means more business for marketing companies. And more business means more pressure on marketing companies to buckle down and work on their toes to satisfy existing clients with quality work and, at the same time, make efforts to attract new ones.
However, things aren’t that straightforward in real life. From time to time, all marketing agencies face the dilemma of having to choose between two things to trade off: quality/creativity or more business. An agency should consider the capacity of its human capital and ensure that it doesn’t bite off more than it can chew to avoid the risk of hurting its reputation in the market.
While the only REAL solution to this problem is more resources, there are certain tips and tricks which can ease the burden and help marketers make the right decisions under pressure. Mega Marketing Network boasts the reputation of being one of the leading marketing companies in Pakistan and we feel that it’s time to share our secrets with the world!
In this article, we will share 5 amazing hacks that all marketing agencies in Pakistan, especially the young and inexperienced ones, should be aware of. Let’s discuss all of them one by one!
- Start Recycling Ideas
Originality is the hallmark of every successful and renowned marketing agency. But some self-proclaimed experts are under the impression that originality is the prerequisite of sincere work. What we’re trying to say here is that you can be ‘unoriginal’ and still be sincere with your client! Therefore, it’s not necessary to spend hours upon hours with your team to brainstorm for brand new ideas every single time. It’s okay to look at what other people are doing from time to time, make some modifications to their strategies to come up with a new one, and basically recycle ideas.
- Focus On Creating Content That’s Hot
We’ve said it before, and we’ll say it again: Content is king. And it always will remain king. The beauty of content marketing is that it allows marketers to attract and lure potential customers towards a business by just using the power of compelling blogs, articles, videos, audios, e-books, emails, newsletters, and much more. But the real trick is figuring out what content to produce for your clients. For that purpose, you need to ensure two things:
- The content should be relevant to their niche.
- The content should revolve around things people are searching for these days. Don’t waste your precious hours creating sub-standard content blindly, which people won’t even bother clicking.
The first part is relatively easier. But the second thing is what differentiates the successful content marketer from the not-so-successful one. To find out what people are searching for, go to google.com, type in your focus keywords, and look for what people are searching for in the suggestions below. Then, start generating content accordingly.
- Stick with a Few Tools
Perhaps the most common mistake which most marketing companies tend to make is to overwhelm themselves with a long list of analytical tools. We recommend sticking to a handful of tools. We like to call it the “fingertip rule,” which essentially means that you should be able to count all of the tools that you are using on the fingertips of one hand. Some tools that we recommend are:
- Microsoft Excel (for preparing spreadsheets and carrying out other tasks like calculating the cost per customer, ROI, etc.)
- Google Analytics (for tracking website traffic, getting ROI, conversions, etc.)
- Hootsuite (for tracking social network profiles at a single platform.)
- HubSpot (for a number of inbound marketing processes.)
Figure out which ones you need the most and stick with them.
- Offer Affordable Services
This is a no-brainer. If you want to attract the attention of the market towards your marketing company, you need to offer your services at truly affordable prices. While it seems tempting to charge whatever you want, especially if you have some of the best resources in the country at your disposal, you should always look at the current market prices of services and discover that magical number which would make your clients, employees, and yourself, happy.
- Have a Few, Quality Channels for Acquiring Clients
When it comes to acquiring new clients, there are many channels which you can use. The primary channels include your websites and your social profiles. Other channels include platforms like Upwork, Freelancer, and Fiverr. While it sounds tempting to have a presence on every single one of these channels, you’re actually better off sticking with just a few. Doing quality work and building up a strong clientele on a few channels is far better than putting inefficient and divided efforts across all of them.
At the end of the day, running a business, especially a marketing agency, boils down to figuring out what works best for you and then sticking with those things. And believe it or not, this is the one simple thing which all successful marketing companies in Pakistan have a strong belief in. Recycle, experiment, choose between alternatives, make the right pricing decisions, focus on channels that really matter, and keep yourself up to date with the latest trends – we guarantee that you will go big in no time!