“The gap between what’s expected and what you deliver is where the magic happens.”
- Jay Baer
Marketing is just one of those areas which are constantly evolving and experience a rapid change in trends. Over the last decade, the field has experienced a gradual shift towards the digital landscape from the traditional/offline one. The marketers of today consider approaching and communicating with their target markets via digital channels like social media, blogs, search engines, emails, etc., more effective than traditional channels. Therefore, the key to success lies in being aware of all the contemporary digital marketing trends and modifying your strategies accordingly to give the consumers what they want or expect from you.
The Pakistani digital marketing landscape in the year 2018 saw the rise of videos, acceptance of chatbots, and an increase in influencer marketing. Marketers who became aware of these trends and embraced them in a timely fashion were the ones who generally experienced more conversions and higher ROIs, which goes to show that business intelligence and anticipation are the two main ingredients of success. Marketers who keep themselves up to date and take the necessary courses of action are the ones that manage to make their strategies stand out.
With 2018 about to end, it’s high time that marketing managers started asking questions about the year to come. What changes are we expecting? What type of content will connect with the consumers the most? And more importantly, what trends is 2019 expected to bring along in terms of digital marketing? If you are trying to find the answers to these questions, then you’re in luck because, in this blog post, we will shed some light on the hottest digital marketing trends that are expected to rule the year 2k19! So, buckle up, marketers, because we’re about to prepare for the new year! Let the celebrations begin:
- Trend #1 – Voice Search Will Continue to Go Big.
According to Smart Insights, approximately 1/3rd of the total searches made on Google every day are voice searches. What started in the year 2012, when Google announced its new voice-assisted search for the iOS and the Android Jellybean, has now become an integral part of search engine optimization. And with the rise of digital voice assistants like Amazon’s Alexa and Microsoft’s Cortana, voice search has experienced a rapid rise in the recent years and is expected to continue to grow in the year 2019. This implies that marketers need to focus on creating even better content, especially for the Google snippets which the digital voice assistants read out loud. So, it’s high time that you started focusing on voice SEO.
- Trend #2 – Video Will Still Rule the Throne of Content.
In the last couple of years, the demand for static, text-based content like blog posts and articles has decreased and marketers have been focusing more on creating video content. The reason behind this is natural and not so surprising – an average consumer would rather watch a 2-minute video than read a 500-words-long blog post on “how to jump-start your car” or “how to change your tire.” This is why we predict that video will retain its title of being the king of content in 2019. Focusing more on explainer videos and less on infographics and blog posts can help you drive more engagement on social media and traffic to your website.
- Trend #3 – Machines Will Rise!
Don’t worry, this isn’t a Terminator reference! What this means is that machine learning and artificial intelligence will be more commonly used by marketers in developing their campaigns and targeting consumers on an individual level. Predictive lead-scoring and an increase in dynamic content are expected to witness a rise in 2019 as more and more marketers will turn towards getting assistance from AI.
To keep it simple, for this purpose, computers will be programmed to learn about consumers. They will then create special experiences that will influence the consumer on an individual level. This will save marketers a lot of time which they can then focus on other important matters. All of this isn’t expected to catch up in Pakistan any time soon, but in developed countries, the trend is expected to begin in 2019.
- Trend #4 – Experiences Will Be Enriched with AR & VR.
Augmented reality and virtual reality experiences have caught up in the last couple of years. Although they are mostly used in gaming and other forms of recreation, these technologies present some amazing opportunities for marketers to create out-of-this-world experiences for consumers. IKEA has already been trying this out since 2016. By making use of VR technology, consumers can try out their products and solutions before actually spending money on them. As AR and VR headsets continue to become more common, these technologies are expected to be used for digital marketing purposes in 2019!
Ending Note: What It Means for You!
As mentioned above, a smart marketer stays up to date with the contemporary trends and tries to stay one step ahead of his or her competitors. 2k19 is expected to be an exciting year for digital marketing. With all the cool new technologies that are going to be used, both the marketers and the consumers are in for some big treats! However, and we’ve said this many times before, in our previous blog posts, it all boils down to what works best for you. So, experiment and figure out which digital marketing trends are yielding promising results and impacting your KPIs positively and stick with them. Best of luck and happy marketing!