Potential of Online Marketing in Pakistan

Digital Marketing August 13, 2018 by Mega Marketing Network

Potential of Online Marketing

The landscape of Online marketing in Pakistan today looks completely different from what it was a few decades ago. With the advent of the internet and social media, a lot of domains, including marketing, have experienced massive shifts in terms of strategies, practices, and theories. Pakistan, despite being the perfect example of a developing country, has surprisingly managed to keep up with these changes. This is why a lot of businesses are taking advantage of the significant potential of online marketing in Pakistan.

A home tutor who had to spend thousands of rupees (and precious hours) printing brochures and then distributing them in neighborhoods, can now easily market him or herself using the power of social media. On the other hand, a real-estate business owner does not necessarily have to pay a hefty amount for TV ads, because online ads can accomplish the same results at lower costs. And these are just minor examples of a practice that has become large. All things considered, the door of online marketing has opened up a lot of ways for businesses to effectively place themselves on top of the competition at lower costs. However, that is only possible if you know what you are doing and which platforms to invest in. In this blog post, we will discuss in detail exactly how the online world is helping businesses in this regard and how you can take advantage of its benefits!

The Most Prominent Channels for Online Marketing in Pakistan

There are abundant channels through which you can market your business online, but you don’t necessarily have to invest in everything. Choosing the right channel from which you can truly get outstanding results is what will help you grow your business. As far as Pakistan is concerned, the following three channels can help you get promising results:

ü  Social Media (Especially Facebook)

Asaani

There is no doubt that social media has become the Holy Grail of online marketing. From Facebook to Snapchat, there isn’t a single social network not being used for marketing purposes by businesses in Pakistan. According to GS Counter, as of yet, 90.05% of Pakistan’s digital population is present on Facebook, making it the most famous social network in the country. A major reason for this preference is that all major mobile networks in Pakistan are giving users free access to Facebook. That being said, Facebook ads have become one of the fastest ways to reach your audience through content specifically tailored to their preferences. Here is a great example of an ad published by one of our clients, Asaani.com.pk:

Most businesses prefer Facebook ads because they are extremely cost-effective and give far greater control, something which is not possible with the traditional forms of advertising. Other benefits include the following:

  • Facebook ads are measurable.
  • They can increase your brand awareness.
  • They can drive significant traffic to your website.
  • Most importantly, they can help with word-of-mouth and referrals.

So, by publishing captivating content and targeting the ideal user, you could reap significant benefits from Facebook ads!

ü  Search Engine Optimization (SEO)

Search Engine Optimization

Online marketing in Pakistan without an effective SEO strategy is like Biryani without spice – it doesn’t make any sense! In every industry, there are thousands of businesses competing with each other to grab the attention of users. Whenever users want to find a solution to a problem or want to look up a product, they turn towards one thing: Google. Do you really want to be thrown towards the back of the SERPs while your competitors steal away valuable clicks? Obviously not, and in order for that to not happen, you need to invest in search engine optimization.

Marketing in Pakistan

Let’s say, for example, that you are selling used mobile phones in Pakistan. Your target users would type in things along the lines of: “Used mobile phones for sale in Pakistan.” Your aim would then be to place your website on the very top of the search results. There are many services, including Mega Marketing Network, which can help you in that regard. If you type in “Marketing in Pakistan” on google.com.pk, Mega Marketing Network’s website will appear on the 5th number. Here is the proof:

Hence, making enough efforts to rise in the SERPs is important for your business to thrive in the modern world.

ü  Search Engine Marketing (SEM)

At times, a Search Engine Optimization strategy is not enough to quickly drive in traffic and get conversions. To boost your efforts, you can invest in search engine ads that will display your link on top of the search pages when relevant keywords are searched by a user. Search engine marketing (“search marketing” for short) is the practice of marketing your business on search engines using paid advertisement. By using an advertising model known as PPC (pay-per-click), you can spend a controlled amount of money on your advertising efforts.

Online Marketing Tips for Beginners

SMMNow that you are convinced that online marketing is the way to go, it’s time to learn some beginner’s tips to help you get started. Here are the ones which we recommend:

  • Know your target audience.
  • Make sure your website is optimized.
  • Write a blog.
  • Create a Google My Business Account.
  • Boost your posts on Facebook to increase engagement.
  • Stay active on social media.

Take-Home Message

0Online marketing has now become an integral part of the marketing strategies of almost all businesses in Pakistan. From restaurants to banks and everything in between, every sector is investing heavily in online ads and marketing campaigns. Jobs like those of SEO analyst, web content writer, PPC advertising expert, etc., which did not exist about 15-20 years ago, are now in demand and the interesting part is that businesses are willing to pay a good price to acquire the services of these professionals. So on a final note, we, at Mega Marketing Network, would like to suggest that you create a strong online presence to beat the competition and keep on growing your business.

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