‘It was a race against time. Mr. Ghaffar, the CEO of XYZ Limited, having too much on his plate, made the grave mistake of putting together a small in-house marketing team full of inexperienced individuals. “It’s better than nothing and we need to get this campaign up and running as soon as possible!” he thought. Little did he know that he was about to experience the first BIG failure of his business. The campaign failed miserably, the wrong people were targeted, and his brand got blemished forever. If only Mr. Ghaffar had outsourced the services of a marketing company, this entire mess could have been avoided in the first place!’
The little story that you read above, although not a real one, has a lesson for every business in Pakistan and beyond! With physical spaces shrinking and organizations cutting budgets, more and more organizations are looking towards outsourcing their marketing needs. If you have just launched your venture and are still struggling with building up your team, then we highly recommend that to meet your immediate goals, you should outsource expertise instead of hiring full-time professionals. This will not only save you a great deal of time and money, it will also give you the satisfaction and guarantee of quality work which might be difficult to achieve with a team that has been hired with haste.
However, choosing from the thousands of marketing companies in Pakistan can be extremely challenging. How do you make the right choice? In this article, we, at Mega Marketing Network, will discuss some crucial tips that you should keep in mind while selecting the perfect marketing agency/company for your business. So, without further ado, let’s start!
· Perform a Background Check
When you come across a marketing agency, the first thing that you should most definitely do is to run a background check. There are many ways in which one can go about doing that. For starters, you should simply search for the name of that particular company and read their reviews. If something seems off and there are too many “bad reviews,” then you should consider screening that particular company out and moving on to the next option. You could also ask people in your professional circle regarding that company. Another great way is to ask them for their previous clients and look at how they are performing or if they fall within your industry.
· Make a List of Your Requirements or Criteria
At times, business owners get so caught up with asking for a second opinion when looking to outsource expertise that they forget to ask themselves one simple question: “What do I want?” This is why the next thing you should do is to create a list of your “requirements” or criteria. this could include factors like the total number of years spent in the field, number of employees, number of projects handled, price rates, etc. By limiting these requirements, it will become much easier for you to narrow down your options and screen out companies which don’t fulfill your criteria.
· See Their Processes
To avoid wasting time, you should ask the companies you approach their process. What kind of industries do they usually work with? What would they require from you? If selected, how would you keep in touch with them? How vast is their network and what resources do they have at their disposal to help you with your marketing? Clear everything out in advance to avoid confusion and disappointment later.
· Check Their Flexibility
Many marketing companies, for the sake of providing scalability, keep their operations and procedures rigid. However, if something doesn’t go according to their original plans, they tend to lose control and are unable to satisfy their clients. Chris Stegner of Mad Dev recommends that you should ensure that the marketing company you are hiring is made for scalability but is also flexible enough to truly give you the results that you desire. You don’t want to be stuck with a company that follows extremely rigid protocols religiously and doesn’t want to think out of the box.
· See if They Are Curious Enough to Explore Your Business
Another factor that you need to consider prior to hiring a marketing agency is to check how curious they are about your business. Marketing companies which focus on expanding their clientele by blindly selling their services and securing clients usually don’t make the effort to find out as much as possible about their clients. As a result, they end up offering low-quality services which aren’t worth what they charge. So, while speaking to a representative of a marketing agency, see if they ask you enough questions about your project and make use of tools like questionnaires.
Considering the tips mentioned above, we can conclude that finding a reliable marketing company in Pakistan isn’t as difficult as it first seems – that is if you know what you are looking for! Or, you could make things even easier and simply select Mega Marketing Network for your marketing and promotional needs. The choice is yours! As always, we wish you the best of luck.