If there is one thing that Mega Marketing Network really takes great pride in, it’s our remarkable department of search engine optimization, where every person deserves to be called a true SEO expert in Pakistan! What differentiates Mega Marketing Network from its competitors is the fact that we always deliver what we promise and let our results do the talking. We believe in staying up-to-date with the latest updates by Google and other search engines, which is why we do all that we can to make the websites of our clients rise in SERPs by using advanced techniques and strategies which are in line with the contemporary trends. All of these factors make us the best SEO company in Pakistan and we hope to strengthen that legacy in the years to come.
That being said, we, at Mega Marketing Network, feel that it’s time to share the secrets of search engine optimization which set apart an expert from a rookie. The information we are about to share covers the entire journey of almost every project that we undertake.
Breaking Down Our SEO Process, Step-by-Step
If you are a beginner who aspires to become an expert by taking their skills to the next level, then read on. Let us break down our procedure and begin our journey of REAL search engine optimization!
· Step-1: Research
Thorough research is the cornerstone of an effective search engine optimization strategy, which is why, when we take up a project, our experts begin gathering as much relevant data as they can to work with. From understanding the business model to researching keywords, everything which might help us in outranking the competitors is considered. Research includes the following:
ü Understanding the Business Model
Before looking at keywords, it’s crucial that we understand the business model of our client. Is it an eCommerce website? Do they sell software? Are they selling digital products and/or services? Who is their target audience? Is it a B2C, B2B, or a much more complicated business? These are some of the important questions that we must ask ourselves before proceeding to other steps.
ü Learning the Area(s) of Operation
An important step in research, which most SEO rookies tend to neglect, is learning about the geographical location(s) where their client operates. Doing so helps in finding out the search volume of certain keywords in the said region.
ü Doing Keyword Research
All SEO experts in Pakistan (and beyond) know that good keyword research is the foundation of a great search engine optimization strategy. After having understood what the business does and where it operates, we can begin creating a list of keywords which users like to search for. Google Keyword Planner and Ubersuggest (now acquired by Neil Patel) are some keyword research tools which we recommend to everyone.
ü Conducting Competitor Analysis
The next step involves understanding what the top-ranking competitors are doing. By studying their content strategy and other factors, we get a benchmark which we then try to surpass by merging our unique strategies with good external elements.
· Step-2: SEO Site Audit
Before we begin discussing this step, we would like to point out that if you know a thing or two about search engine optimization and have made your website yourself, you SHOULD not have to conduct an audit of your own website. That being said, if you’re dealing with someone else’s website, you should most definitely audit it. Auditing involves carefully studying the entire website in order to identify even the smallest of errors and holes that might affect user experience. The following are the main goals of every site audit:
- To check whether the URLs are properly structured.
- To determine the speed of the website.
- To check for flaws in the design.
- To see whether the content is grammatically correct and placed properly.
- To see whether all aspects of the website are working correctly.
· Step-3: On-Page SEO
After studying the website and identifying all errors, it’s time to get to work. The next step is on-page SEO, which involves optimizing all the pages of a website to rank higher in SERPs and drive in organic traffic. In order to do that, all individual pages are opened separately to make the necessary changes in the source code to ensure proper structuring and reduce loading time. Moreover, only content that incorporates relevant keywords is strategically placed on the site. These areas are explained in detail below.
ü User-friendly Experience
Make sure that your website is user-friendly and that it is easy for visitors to navigate. With a cluttered website sporting complicated forms and a difficult design overall, you will have a hard time retaining visitors. Moreover, URLs should (ideally) be kept short and easy to remember.
ü Content Strategy
The website’s content needs to be properly optimized with keywords and phrases which you want to rank for. Careful planning and perfect grammar are prerequisites, which is why you are better off hiring a content writer to handle the game of words. Make sure that your meta-tags aren’t longer than what Google recommends and that keyword stuffing does not occur. At the end of the day, content relevancy matters the most, so make sure that your content is providing the information which the users are actually searching for.
ü Page Speed
ü Mobile Optimization
In March of 2018, Google officially announced that it would roll out Mobile-First Indexing. This means that while indexing your website, Google will first consider the mobile version of the site as 50% of online traffic is being generated via mobile devices. So, you must ensure that the mobile version of the website is properly optimized and that it doesn’t take more than 5 seconds to load.
· Step-4: Off-Page SEO
The final thing to master before joining the league of SEO experts in Pakistan is to master off-page SEO. Off-page SEO is a critical step which involves promoting a website and creating its presence across different platforms through link building and other techniques (for now, we will only discuss link building). Link building involves linking your pages across the web to drive in relevant traffic. Links are usually built on blog posts and directories and are important for building higher authority on the internet. Make sure that you are building quality backlinks, i.e., link building shouldn’t be done on dodgy and spam websites.
Following the steps discussed above can help you significantly in creating a killer SEO strategy (they work for us every time). However, when it comes to dealing with different websites, you don’t necessarily have to follow every single step. For example, you don’t have to perform off-page SEO for every website in order to rank in the SERPs. So, experiment and conquer the digital world. And as always, good luck!