“The man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford
There is no doubt that Pakistan is bursting with entrepreneurial talent. As of 2018, a total of 86,876 companies have been registered by the Securities and Exchange Commission of Pakistan (SECP), which goes to show just how much potential the country really has in terms of generating revenue. But with so much competition heating up the market, every advertising agency in Pakistan is engaged in the race to attract as many clients as possible since most companies nowadays outsource services for their marketing needs. But does that mean that you need to hire an agency as well? Let’s find out!
As the leading advertising agency in Karachi, Mega Marketing Network feels that it’s time to create awareness on the wonders of hiring an agency in Pakistan. The majority of registered companies are based in Karachi, Lahore, and Islamabad. Hence, an advertising agency in Lahore, an advertising agency in Islamabad/advertising agency in Rawalpindi, and one based in Karachi have larger customer bases to play with. However, in the grand scheme of things, it doesn’t matter where your brand is based (or at least it isn’t a major determinant) because the fact that you need the services of an ad agency depends on a number of different factors. Without further ado, let’s discuss everything in detail.
Reasons to Hire an Advertising Agency in Pakistan
- You Get More Time to Focus on Other Important Things
Advertising Agency in Pakistan” width=”300″ height=”300″ />As discussed above, companies in Pakistan have to deal with a lot of competition. Marketing aside, there are many core business aspects that you, as a business owner, need to oversee. With that in mind, you need as many resources available as possible to focus on the things that are the lifelines of your business. For example, if you manufacture X product that has to compete with 10 others (which already rule the market), you might need to direct your resources towards making its quality truly outstanding. By letting someone else handle all the advertising efforts, you’ll find it much easier to focus on things that require your immediate attention.
- Agencies Have More Creative Resources
Perhaps the strongest reason to hire an advertising agency in Pakistan is the huge pool of creative resources they have to offer. Ad agencies have separate departments for designing, content, productions, and other creative sides that work together to create a killer marketing campaign. The collective creative expertise makes up for services that could turn out to be extremely beneficial to your promotional efforts. Hiring and managing so much in-house talent could turn out to be extremely difficult but opting for an ad agency could save you all that trouble and allow you to channel your strength towards more important things, as discussed above..
- They Have Stronger Connections with Media Outlets
Generally speaking, ad agencies have stronger connections with media outlets. This is because they are their regular clients and they can’t afford to compromise on their relationship. You, as a client of an ad agency, could benefit immensely from this relationship as well! How? By getting a good deal for TV and radio ads! So, if you don’t have connections with media reps, it might be worthwhile to avail the services of a renowned ad agency.
- Ad Agencies Want to See You Succeed
The most challenging aspect of running a successful ad agency is ensuring that your clients succeed. The motive of any agency isn’t to just blindly sell their services but to actually own their work and make sure that the client is 100% satisfied. Media reps, on the other hand, would only focus on selling you their seasonal advertising packages, regardless of your marketing goals. Ad agencies don’t operate that way. They make strategies and select the media which they feel would be the best for your promotional efforts.
What to Look for in an Ad Agency
Now that you are convinced, the next questions that you should be asking are related to what type of agency you should go for and what to look for in an ad agency? Whether you are looking for an advertising agency in Hyderabad, Karachi, Lahore, or anywhere in Pakistan (or the world, for that matter), you must consider the following points before making up your mind:
- Good Reputation
The first thing you need to consider is whether the ad agency has a good reputation in the market. You could turn to Google to help you with that. Read the reviews of the company online – What is their customer service like? Are they offering good rates? Do they deliver what they promise on time/Are they serious with deadlines? Consider everything before making your decision.
- Exceptional Projects
If you are still confused, go to the websites of different ad agencies, go through their previous work and get an idea of whether it is worth your time and money. If the creativity of any agency clicks with your brand, don’t hesitate to contact them immediately!
- Strong Online Presence
An ad agency (especially one focusing on the digital side of things) should have a strong online presence. Just think about it – if an ad agency can’t even create a strong digital presence for itself, how can it be expected of them to create the same for their clients?
The Top Ad Agencies in Pakistan
- Mega Marketing Network
It goes without saying that Mega Marketing Network is the leading ad agency in the country, offering a wide range of services including SEO, SMM, content marketing, video productions, outdoor marketing, and much more.
- Ogilvy & Mather
Ogilvy Mather is a world-renowned ad agency operating since 1948. Some notable clients include Dove, IBM, and American Express. The ad agency has two offices in Pakistan.
Some other ad agencies include:
- Walter Thompson Pakistan
- Bramerz (A Digital Ad Agency in Lahore)
- PENTAMARK (An advertising agency in Faisalabad)
It’s now crystal clear that hiring an ad agency could be extremely beneficial to your promotional efforts. What you need to do is to think about your requirements, conduct a thorough market research, and select the ad agency which you feel would be most suitable for your brand! From there, it is definitely an uphill journey for your business.